From Signs Kelowna – when you begin thinking of the customers of yours and prospective customers as a community that you would like to be associated with, a great deal changes in terminology of the branding efforts of yours. Branding is about what the customers of yours (and individuals who are not customers yet) consider you. Just how does seeing the logo of yours, the content of yours, and the face of yours make people feel? How can you wish them to feel?… Read the rest